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Introducing the 2021 Ford Bronco

Steve Marshall Ford Campbell River wants to introduce you to The All-New 2021 Ford Bronco and Bronco Sport - Rugged and BC Ready

Find Your Wild BC Adventure with the All-New Bronco Sport

A legacy that can’t be broken!

It’s for that reason we introduce The 2021 Ford Bronco Pre-order center at Steve Marshall Ford Campbell River.
Bronco Sport engineered to bring you and your crew closer to the wild, comes standard with 4×4, a Terrain Management System and up to 23.6″ of water-fording* capability. Bronco Sport was built for the bold and the brave.

Contact Steve Marshall Ford in Campbell River and reserve yours today!

The 2021 Ford Bronco is ready to inspire enthusiasts, prospective owners, and industry copycats upon its release early next year. A large part of its undeniable appeal—aside from its sensational look—is its emphasis on power...

The 2021 Ford Bronco is ready to inspire enthusiasts, prospective owners, and industry copycats upon its release early next year. A large part of its undeniable appeal—aside from its sensational look—is its emphasis on power and performance. Let’s dive in!

The 2021 Bronco is equipped with an independent front suspension that delivers increased comfort, confidence, and control. The rear of the machine has a solid axle design sporting coil springs outfitted with five locating links for enhanced control on the trails. Plus, position-sensitive Bilstein® dampers can be had to further ramp up durability when off-roading.

Kip Moore: the Bronco 4-Door

Of course, we can’t neglect to mention what’s under the hood. The all-new two- and four-door Broncos are set to come standard with a 2.3-liter EcoBoost producing a targeted 270 HP and best-in-class four-cylinder torque of 310 lb.-ft. There’s also an available 2.7-liter EcoBoost V6 capable of a targeted 310 HP and 400 lb.-ft. of torque.

The 2021 Ford Bronco two- and four-door models are set to take B.C. by storm early next year. If you’re a fan of off-roading, this machine is poised to blow your mind
with sophisticated trail technology...

The 2021 Ford Bronco two- and four-door models are set to take B.C. by storm early next year. If you’re a fan of off-roading, this machine is poised to blow your mind with sophisticated trail technology that likely outstrips anything you’ve experienced prior.

Off-road capability hits segment-leading levels in the 2021 Bronco thanks to reinforced, exposed front tow hooks and available heavy-duty modular steel bumpers with an integrated Ford Performance accessory winch mount. Additionally, you’ll benefit from a maximum 29-degree breakover angle and 37.2-degree departure angle, available best-in-class 11.6-inch ground clearance, and best-in-class water fording capability that exceeds 33 inches.

Jimmy Chin: The Bronco 2-Door

The 2021 Ford Bronco doesn’t stop there. Its first-in-its segment Trail Toolbox elevates the experience further with improved off-road turning radius through torque vectoring thanks to Trail Turn Assist. Also, Trail One-Pedal Drive provides better slow-mode rock crawling as a function of enhanced acceleration and braking control.

The All-New 2021 Bronco and Bronco Sport – Rugged and BC Ready

We’ve seen the all new Bronco and after a nearly 25-year absence and it has completely lived up to all the hype!

2021 Bronco lineup at their July 2020 broadcast on National Geographic, ESPN, and ABC. Now, Canadians throughout Vancouver Island and throughout B.C., and beyond have the opportunity to reserve their ownership of one (or more!) of these mighty machines seen at the Ford reveal.

Read below for our full breakdown of the all-new 2021 Bronco and Bronco Sport or to use our exclusive reservation process.

Gear up for a very special off-roading experience when the 2021 Bronco Sport Badlands and First Edition trims release later this year. They’re both set to thoroughly thrill with incredible high-level power and...

Gear up for a very special off-roading experience when the 2021 Bronco Sport Badlands and First Edition trims release later this year. They’re both set to thoroughly thrill with incredible high-level power and off-road performance. see it at Ford.ca

Both of these new 2021 Bronco Sport trims come packed standard with a 2.0-liter EcoBoost® engine that has a targeted best-in-class performance of 245 HP and 275 lb.-ft. of torque. This compares to 181 horsepower and 190 lb.-ft. of torque planned for the lower trims of the Base, Big Bend, and Outer Banks models, as a point of comparison.

Brooke Raboutou: the Bronco Sport


All models of the upcoming Bronco Sport come with an independent front and rear suspension for taking on aggressive terrain, but the Badlands and First Edition models take things a step further. Their systems include specially tuned front struts with hydraulic rebound stops for a less jarring ride. Also, 46-millimeter-diameter monotube rear shocks improve comfort when tearing up the trails.

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The Ford Bronco Story

Originally created to answer the utilitarian needs of farmers and ranch oners needing to get from point A to point B off-road, the Ford Bronco evolved to meet the changing needs of its audience.  Throughout its evolution the Ford Bronco has captured the imagination and loyalty of millions of drivers. 

From its humble beginnings as a basic solution for rough terrain service use, it morphed to answer the adrenaline surge demands of die-hard off roaders.  As the focus of generations changed, so did the form of the Bronco, shifting from adventure vehicle to sassy way for families to head to and from work. 

Now, 6 generations later, we are proud to showcase the 2021 Ford Bronco – for serious off-roaders, and the Ford Bronco Sport SUV for the busy family that enjoys the occasional off-road adventure.  

Bronco A Classic Tale

A Classic Tale of New Beginnings

The first-generation Ford Bronco, 1966-77 was designed to be used on the farm, or for off road use over rough terrain.
It was a compact vehicle of utilitarian design measuring 151.5″ long, and 68.5″ wide, and 71.6″ high, with a 92-inch wheelbase.

The simple design, with flat surfaces, was rugged and not easily damaged by rocks when attending to off road chores.
It came in 2 or 4 door versions. Powered by 105-hp 2.8 litre 1-6, the 1965 Bronco had a 3-speed manual transmission and four-wheel drive.
Accessory options were 1. Snow plow, 2. Winch 3. Post-hole digger. This vehicle was intended to serve as a service vehicle for farms and rough terrains.

Jay Lenos Garage:

The Shift to Sport Vehicle

In 1969, Race car builder Bill Stroppe, partnered with Holman-Moody, competed in the BAJA 1000 (an international off-road competition in the BAJA desert) with a team of six Broncos. Following this, in 1971, a BAJA Bronco package was marketed through Ford dealers. This was the beginning of the transition from lowly farm vehicle to an off-road sporting vehicle. The Baja package featured quick ratio power steering, automatic transmission, fender flares covering Gates Commando tires, a roll bar, reinforced bumpers, a padded steering wheel and distinctive red, white, blue and black paint. The upgrades raised the sticker price by 66%.
While the Baja package did not catch on (only 650 were sold over the course of four years), it signaled the beginning of a shift from plain Jane farm vehicle to a more desirable sport vehicle.

1968 BAJA Race Stroppe:

Rod Hall races his restored Ford Bronco

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Bronco the Second Generation

Bronco 74 Fuel Crisis
The 1974 Fuel Crisis

Second-generation Ford Bronco 1978 -79 featured a larger very thirsty V8 engine. It was also longer – 180.3″, wider 79.3″, and taller 75.5″.  The model received a redesign.
The profile was more rounded, and it had a solid axle in the front, resulting in better handling and greater towing power. In the body design, the rear window lowered into the door, which allowed the tailgate to fold out pickup style.
In keeping with greater awareness of the environmental damage caused by gas emissions, the 1979 model received a catalytic converter.
However, the combination of heavier vehicle with larger engine resulted in a vehicle at odds with its time.
The 1974 fuel crisis saw long lines for gasoline, so general demand for the larger gas guzzling vehicles was not as great, but despite this, sales in 1979 were 104,03 units.

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Bronco the Third Generation

Third generation 1980-86 The gas crisis prompted the shift back to a lighter, smaller frame, with a more efficient power train, but the Bronco remained in the full-size SUV category. There was a 6-cylinder option for the eco-conscious consumer. The solid front axle was replaced by an independent front suspension that made the Bronco a more comfortable ride, expanding its appeal and transitioning more strongly into daily highway use.

Sidenote: 1984-90 saw the introduction of the Bronco II. It was originally designed to appeal to young couples and singles. However, as many other similar vehicles of that era, it followed the industry design of a placing the body higher off the road.
History has shown this attempt at heightening the vehicle also heightened the centre of gravity, resulting in a propensity for rollovers. Engineers were directed back to the drawing board with the results being a revised vehicle profile for the 4th generation.

The Ford Bronco II

From Wikipedia:

Ford Bronco ll
Ford Bronco II, Eddie Bauer trim


1989-1990 Ford Bronco II XLT

The first Bronco II was developed in parallel with the Ranger pickup truck that was introduced for the 1983 model year. Introduced in March 1983, Ford marketed the Bronco II as a “vehicle for men, single people, or young couples … almost like John Wayne vehicles … that gave people the sense that they could conquer anything …” The Bronco II was nearly a foot shorter than the competing Chevrolet S-10 Blazer (introduced for 1982), and the use of the Ranger chassis allowed for lower production costs by using a common assembly line with many shared components.

All Bronco IIs were four-wheel drive until 1986 when the rear-wheel-drive layout became standard, but the rear-wheel-drive models still had a transfer case that was capped or sealed where the front drive shaft connected on four-wheel-drive versions.

For the 1989 model year, the Bronco II was restyled alongside the Ranger. The exterior featured new front bodywork with a new hood, front fenders, and a closer-fitting front bumper. Inside, the dashboard was redesigned, featuring a new instrument panel. Alongside the overall change in appearance, the new bodywork marked improvements in structural support. The 1989 Bronco II was short-lived as it was built for little less than a year when production ended in early 1990. It was succeeded by the larger Ford Explorer for 1991.

As a running change, four-wheel drive 1990 models produced after November 1989 were produced with Dana 35 front axles, replacing the previous Dana 28 front axle.


The 1984 and 1985 models were equipped with the German-built carbureted 2.8 L Cologne V-6 with 115 hp (86 kW) at 4600 rpm, which was also used in the 1984 and 1985 Ford Ranger. It was originally available exclusively with four-wheel drive. The 1986 model year introduced the 140 hp (104 kW) fuel-injected 2.9 L Cologne V6 engine.

A Mitsubishi 4-cylinder 2.3 L turbodiesel was optional during the 1986 model year; however, it delivered poor performance and had low sales.

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Fourth & Fifth Generation 1987 - 96

4-5 Generation Broncos

Fourth & Fifth Generation 1987 – 96 The F series trucks provided the basis for the new profile. The Bronco was upgraded with an aerodynamic body style, electronic fuel injection and additional safety features like anti-lock brakes.
With these updates and safety features, the 1980’s Bronco shifted into centre stage as THE SUV.
The line was expanded to include various special editions, notably the Eddie Bauer, and a Nite Option package: https://www.blueovaltech.com/special/nite.php
as well as a Silver Anniversary edition: bronco-edition-gen04-1991-nite .

The Eddie Bauer was a popular 90′ edition. The 1991 Silver Anniversary edition boasted a V8 engine capable of towing 7,500 pounds, and had interior and cosmetic upgrades including – a leader for its time – a cassette radio deck.

The most popular year for this generation was 1974, which saw 25,824 units sold. There was no change in the design,but new trim packages and base colours were added to the palette of options. The Explorer package was a springtime promotion, available in Burnt Orange, or Grabber Blue colours.

Classic 1988 Bronco XLT:

There were several new Bronco colours added as well, pastel colours which created a cheerful palette. This worked to reposition the Bronco as a fun vacation vehicle, for daily use or road trips. The newer, brighter colours and the affordable price point contributed to the overall popularity of this model.

Fifth Generation – 92-96 They say any publicity is good publicity. This held true for the Bronco when in 1994, millions of TV viewers tuned in to watch the police slow chasing OJ Simpson down the LA freeway in his white Ford Bronco. The Bronco was discontinued two years later, to be replaced by a shift to larger four-door SUV family style models.

The Iconic OJ Simpson Ford Bronco Low Speed Chase

Reserve Yours Today

Reserve Your 2021 Bronco at Steve Marshall Motors Campbell River

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