Steve Marshall Ford's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.
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A full stomach and warm clothes is not a lot to ask for, yet, many people in Nanaimo do without both.
In support of the Hamperville campaign, Pepsi Bottling Group, Regional Recycling and Steve Marshall Ford is hosting the third annual beverage container, food and clothing drive with all proceeds going to the Salvation Army and Loaves and Fishes Community Food Bank.
The drive takes place Nov. 24 from 9 a.m. to 3 p.m. in the parking lot at Regional Recycling, 2375 Hayes Rd.
The intersection at Dogwood and 16th Avenue will be closed to drivers today and tomorrow for re-paving.
The intersection at Steve Marshall Ford and the Town Centre Inn motel will be closed from 7:30 a.m. - 6 p.m. both days. Flaggers will be in place to direct traffic through temporary detours to allow crews to prepare and pave this area. All traffic will be detoured around the site.
For those travelling west across the city, take 13th Avenue to Ironwood. Travelling east across town take 13th Avenue to Shoppers Row. Motorists heading north can turn right on 13th Avenue, left on Cedar, right on 16th, left onto Robert's Reach or left onto 13th, then right on Ironwood, left on 16th Avenue and right on Maple. Drivers travelling south through town can take Robert's Reach, then turn right on 16th, then left on Cedar, right on 13th, left onto Dogwood or right onto Maple, then left on 16th, right on Ironwood, left on 13th and then right onto Dogwood
Campbell Riverites looking to buy a 'green' car can get a sweet deal thanks to a new incentive.
Consumers will receive up to $5,000 off the pre-tax price when they buy or lease a qualifying new battery electric, fuel cell, plug in hybrid or compressed natural gas vehicle. The Clean Energy Point of Sale Incentive Program is an initiative from the BC Ministry of Environment and LiveSmart BC, in partnership with the New Car Dealers Association of BC. Barrie Brown Nissan, Steve Marshall Motors, Strathcona Toyota and Tyee Chevrolet Buick GMC are participating dealers in Campbell River.
"It's great, glad to see that the government's going to put some weight behind going green," said general manager of Steve Marshall Motors Karl Ebdrup.
Steve Marshall offers the Ford Focus Electric, which qualifies for $5000 off the price.
Barrie Brown, owner of Barrie Brown Nissan, said the Nissan Leaf qualifies for $5,000 off and the Altima Hybrid which has been popular in the local market qualifies too. The Altima's "been proven to be more useful to people who travel up and down the Island," said Brown. "That's more suited to the roads we have and the long distance in between."
The Chevrolet Volt, available at Tyee Chevrolet Buick GMC, qualifies for $5000 off, and the Toyota Plug in Prius, available at Strathcona Toyota, qualifies for $2500 off.
For more information, contact local dealers or visit CEVfor BC.ca.
"It's great," said Strathcona Toyota's sales manager Brant Peniuk. "Every little bit of help you get is good for the consumer."
The local cystic fibrosis chapter is offering a chance to win a hockey road trip and support cystic fibrosis research.
Winning prize includes: VIP tickets to three NHL games Thursday, March 15, 2012, Phoenix in Calgary, Friday, March 16, Calgary in Edmonton, Saturday, March 17 Columbus in Vancouver; airfare for two to all three games; hotel accommodation; and $500 spending money.
Tickets are available at: Action Source for Sports, Intersport, Steve Marshall Ford, Balloons 'N More Party Shop in Willow Point or by calling 250 923 4992.
All proceeds are in support of the fight against cystic fibrosis, a disease known only too well to two young brothers who have recently moved to the Campbell River area, 9 year old River and 7-year-old Quinn Gray.
Their mother Tracey Gray said, "the boys are just like any other children ? they like to have fun, play and do sports."
While the brothers like to joke around and have fun, the whole family takes cystic fibrosis very seriously.
"It is crucial that River and Quinn do physiotherapy twice daily to help keep their lungs clear and take all their medication or they will quite simply not survive," said Tracey. A good part of their day is devoted to dealing with the effects of cystic fibrosis. River also has to deal with extra dietary modifications due to celiac disease.
Cystic Fibrosis is the most common fatal genetic disease affecting Canadian children and young adults. There is no cure. Funds raised from the Hockey Road Trip raffle will support CF research.
The words "Best Crew" mark the personalized license plate of Ann Marie Edrup.
That catchy phrase, which looks like it might belong to a Nascar race team, is just a small testament to her adored staff who run the day-to-day operations at Steve Marshall Ford in Nanaimo.
Ebdrup has put together a team of leaders that have taken on both a sense of ownership and sense of family at one of the most reputable dealerships in the country. From the technicians in the garage to the sales representatives on the floor, her crew has made a name for themselves in an industry that has struggled during the world's greatest recession in decades.
Leadership, good leadership, can open the door to opportunity. Edrup has honed her leadership skills at the helm of Steve Marshall Ford in Nanaimo over the past 15 years. She has translated her passion for leadership into a vision of helping others develop these skills and go on to enjoy the personal and professional success that follows. She is known to bring out the very best in those she mentors and coaches.
Edrup grew up in the car industry here in Campbell River, working from late grade school on, after school and weekends, at her dad''s dealership, Steve Marshall Motors. Her dealership in Nanaimo has received numerous community leadership awards, and is well respected for its integrity in the workplace. With her keen business sense and her commitment to supporting her team members in defining, pursuing and achieving their personal best, Edrup has fostered dedication and brilliance in her team and makes a huge contribution to her community through her business.
Join Edrup at the Campbell River Business & Professional Women's Network meeting on Feb. 28, and learn how you can achieve success in all areas of life by igniting the leader within you, and have fun doing it.
To reserve your place at the Royal Coachman Carriage House contact Tucker at RSVP@bpwn.org by Thursday Feb. 23. You can now pay in advance at www.bpwn.org by clicking on the "Book On Line Button". Tickets are $35 for members and $45 for guests. As always, men are welcome.
Please let us know of any dietary concerns or allergies. Cancellations must be received by Feb. 24 or you will be billed for your dinner.
Alberni Valley Drag Race
Association: 250-724-2405; email@example.com; www.albernidragracing.com
American Truck Historical
Society, V.I. chapter: 250-7437818; firstname.lastname@example.org; www.aths.org
Ashton Museum Vintage Military Car Club: ashtonarmymuseum.ca; email@example.com
Austin-Healey Club, V.I.: 250652-6094, firstname.lastname@example.org
Blue Knights Law Enforcement Motor Cycle Club: email@example.com; www.blueknightsbc.org/BCIV
BMW Riders, VI branch: 250920-7212, www.bmwrvi.org; firstname.lastname@example.org
Cadillac Club of B.C., VI chapter: 250-370-5557; islandchapter@bccadilla cclub.ca; www.bccadillacclub.ca
Cadillac LaSalle Club of Canada: 250-652-5352; email@example.com and firstname.lastname@example.org; cadillac lasalleclubofcanada.com.
Campbell River British Car Club: 250-923-7746; email@example.com
Canadian Classic Chevelles & Beaumonts: 250-652-2149, firstname.lastname@example.org; cdnclassics.chevelles.net
Canadian Model A Ford Foundation: www.cmaff.com; email@example.com
Capital City Chevrolet Club: Felsing@telus.net or firstname.lastname@example.org
Century Toppers Rod & Custom Car Club: 250-7210724, www.centurytoppers.ca
Club Miata Vancouver Island, www.miataclubvanisle.com.
President: Cornel Olauson, 250-479-2467
Comox Valley Classic Cruisers: email@example.com; www.cvclassiccruisers.com
Cowichan Cruisers Car Club Contact Corky Adams: firstname.lastname@example.org
Cowichan Valley Car Picnic: 250-748-5031; email@example.com; cvcp.ca
Early Ford V-8 Club: 250-3891369, firstname.lastname@example.org or 250-812-9900
Galiano Classic Car Club: 250-539-3404
Gold Wing Road Riders Association, Victoria chapter: 250-386-7306; http: //victoriagoldwings.ca
Island Alfa Romeo Club: 250744-1830; email@example.com
Island Autocross Championships: 250-4778914 or 250 216-4087; www.islandautocross.com
Island Drag Racing Association: 250-286-1321, firstname.lastname@example.org.; idra.ca
Island Rallysport Club: 250246-8282 (Duncan); email@example.com; www.islandrallysport.com
Island Rock Crawlers Four-Wheel Drive Society: islandrockcrawlers.com; 250758-9107; firstname.lastname@example.org
Island Vintage T-Bird Club: 250-474-4355
Jaguar Car Club of Victoria: 250-595-7453 or 250-6580725; email@example.com; www.jaguarcarclub.ca
Japanese Mini Truck Club: Gord Doucette; 250-812-2548; firstname.lastname@example.org
Juandering Wheels RV Club: email@example.com
Ladysmith Show and Shine; Ron Howe, 250-619-2387; www.ladysmithsns.com
Lions Gate Model A Club, Victoria chapter: 250-6551276, lionsgatemodelaclub.com; Webmaster@ lionsgatemodelaclub.com
Low for Life Car Club (est. 1994): Low rider and custom vehicles: firstname.lastname@example.org; http: //lowforlifecarclub.shaw webspace.ca/
Maverick/Comet Club International: 250-898-7337; email@example.com.
Miata Club, Vancouver Island: John Allott, 250-3395337; www.clubmiata.net
Mercedes-Benz Club of America, VI section: firstname.lastname@example.org
Nanaimo Sidewinders Four-Wheel Drive Club: 250-7587205; nanaimosidewinders.com. nanaimosidewinders@hot mail.com
North Island Cruisers: www.nicruisers.ca, email@example.com
Ocean Idlers Car Club: 250752-7239 or 250-752-9615; firstname.lastname@example.org or email@example.com; oceanidlers.org
Old English Car Club of B.C. (Central Island): www.oecc.ca/cib
Old English Car Club of B.C. (South Island): 250-544-1374; firstname.lastname@example.org; www.oecc.ca/sib
Old English Car Club and Registry Society: email@example.com; www.oecc.ca
Old Time Racers Association: 250-478-1679; 0tra-online.com
Pacific Coast Mustang Association: firstname.lastname@example.org
Saltspring Antique and Classic Car Club: www.saltspringcarclub.com. 250-931-6766
Seaside Cruizers: 250-7522325; www.seasidecruizers.com
Smart Marmots: www.clubsmartcar.ca
South Island Straightliners Drag Racing Association (Drag Racers Against Street Racing): 250-655-1514; 250-478-6606; 250-888-3619; www.sislra.ca
Specialty Vehicle Association of B.C. (all regulatory issues regarding motorsport and collectible cars): 250-7528178 or 250-655-1602; www.sva.bc.ca
Studebaker Drivers Club, V.I. branch: 250-656-6030; email@example.com
Torque Masters Car Club of Sidney: Cam McLennan, 778-426-3843; www.torquemasters.ca
Valley Street Rods: 250-7235179; firstname.lastname@example.org
Valley Vintage Wheels Car Club: 250-338-2366; comoxvalleyvintagewheels.com; email@example.com
Vancouver Electric Vehicle Association, Islands Chapter Cam Rawlinson, PO Box 8517, Victoria V8W3S1. 250-888-3260, veva.bc.ca/veva-islands/index.php
Vancouver Island Datsun Enthusiasts: firstname.lastname@example.org; 250-4744986 or 250-658-8900; www.vanisledatsun.com
Vancouver Island F-Body Association (Camaro, Firebird): 250-954-9169; www.vifbody.ca
Vancouver Island Mustang Association: 250-881-1423; TheVIMA@gmail.com; vima.mysite.com
Vancouver Island Porsche Club of America: www.virpca.org; email@example.com
Vancouver Island Stangers (performance cars): vistangers.ca; firstname.lastname@example.org
Van Isle A&B Fords (MAFCA): 250-477-3207; email@example.com
Victoria Auto Racing Hall of Fame: 250-652-1303; firstname.lastname@example.org, victoria autoracinghalloffame.com
Victoria Corvette Club: email@example.com; victoriavette.com
Victoria MG Club: 250-6425980; www.victoriamgclub.ca
Victoria Minis: 250-658-8172, 250-598-0946 or 250-477-9650; www.victoriaminis.com
Victoria Motor Sports Club: firstname.lastname@example.org; email@example.com; www.victoriamotorsports.ca.
Victoria's PT Cruisers: firstname.lastname@example.org; groups.msn.com/Victorias PTCruisers
Victoria Volkswagen Club: 250-381-0767; email@example.com; www.vvwc.ca
Vintage Car Club of Canada, Cowichan Valley chapter: 250-246-3630, firstname.lastname@example.org
Vintage Car Club of Canada, Nanaimo chapter: 250-7588265, email@example.com; www.members.shaw.ca/bcvcc/
Vintage Car Club of Canada, North Island chapter: 250286-6915.
Vintage Car Club of Canada, Victoria chapter: 250-6527907, firstname.lastname@example.org; www.vccc.com.
VITRA Memories Group: email@example.com
Volvo Club of B.C.: firstname.lastname@example.org; volvoclubofbc.com
Western Canada CORSA (Corvair): 250-475-6350
Western Command Military Vehicle Preservation Society: 598-6252; email@example.com
Wilroc Sprint Car and Super Modified Racing Series: 250-652-1303; firstname.lastname@example.org, wilrocracing.com
WPC Club, Vancouver Island Region (Chrysler Products):
Contact: email@example.com; clubs.hemmings.com/ clubsites/viwpc 250-383-2034
DEARBORN, Mich., Nov. 19, 2012 ? Ford's EcoBoost turbo-charged gasoline engines provide a simple way to increase fuel efficiency, decrease environmental impact, without changing anything about the way one fuels their ride. On Monday, Ford announced having manufactured its 500,000th EcoBoost-Equipped Vehicle, reaching a milestone in the company's quest to be the undisputed industry fuel economy leader.
The 500,000th EcoBoost-Equipped Vehicle manufactured by Ford was a 2013 Ford Escape that rolled off the line at Ford's Louisville Assembly Plant.
Ford is in a marketing contest with Toyota and Honda and sees high fuel efficiency as the path to unseat those two companies. Ford's quest to develop vehicles with the highest fuel efficiency isn't just about proactive compliance with government regulations in the U.S. and abroad. It is also a strategem to appeal to Toyota's and Honda's existing customers, who tend to buy from those companies based on fuel efficiency.
By the end of 2012 Ford will be selling eight vehicles with fuel efficiency over 40 miles/gallon. In 2013, Ford says that 90% of its vehicle line-up will have an EcoBoost option. Two examples are the Ford Fusion hybrid and Ford C-MAX Hybrid, both of which have 47 miles/gallon fuel efficiency. The C-MAX Hybrid is a direct competitor to the Toyota Prius v, and beats that car in fuel efficiency.
Ford's global EcoBoost engine family includes the award-winning 1.0-liter three-cylinder, 1.6-liter and 2.0-liter four-cylinder engines, and the powerful 3.5-liter V6. The technique is to apply turbocharging technology not for the purpose of speed, speed and more speed, but to use small gasoline engines for high fuel efficiency, while using the turbocharger to get acceptable power levels. While many drivers want higher fuel efficiency, they seem unwilling to sacrifice power and performance to get it.
EcoBoost was introduced in July 2009 with the 3.5-liter V6 EcoBoost engine in the 2010 Taurus SHO. There were 9,946 EcoBoost-equipped vehicles sold that year, in 2010 sales increased to 15,117 units, and in 2011 Ford sold 127,683 EcoBoost-equipped vehicles in the U.S. This high growth rate isn't just happening in the U.S. In 2013 the Fusion with EcoBoost will launch in South America, making the EcoBoost available in every region Ford serves. In Europe, Ford plans to triple the production of its vehicles equipped with EcoBoost engines to approximately 480,000 in 2015, from 141,000 last year.
"With the sharp increase in EcoBoost production in the Fusion and Escape ? on top of the F-250 Super Duty Power Stroke® diesel ? Ford will have the best-selling turbocharged sedan, SUV and pickup truck in North America," said Robert Fascetti, director, Large Gas & Diesel Engine Engineering.
San Francisco ? Each time Ford launches a new electrified vehicle of some kind, inevitably, rival Toyota takes a licking.
Two months ago, Ford launched its new 2013 Fusion Hybrid sedan. And the American automaker's media presentation was chock-a-block with references to how much better its hybrid sedan was over its rival Japanese automaker's Camry Hybrid sedan ? especially in Toyota's wheelhouse, fuel economy.
Gathered here again in the electrified vehicle-friendly State of California, Ford is showing us its new 2013 C-Max Energi plug-in gas-electric hybrid. And we're not two slides into the PowerPoint presentation when Toyota's Prius Plug-in Hybrid is taking it on the chin.
Ford says its C-Max Energi betters the Prius Plug-in with more horsepower (195 versus 134), has a higher top speed in electric mode (137 kilometres an hour, 37 more than the Toyota), can be driven farther on a single tank of gas and a fully charged battery (1,221 kilometres, or 352 more than the Prius), at 42 km has almost three times the electric-only range ? and most importantly ? sips less fuel (the C-Max Energi scores a combined 100 miles per U.S. gallon on the U.S. Environmental Protection Agency's new MPGe rating, compared with the Toyota's 95 estimate).
Then to seemingly twist the dagger in Toyota's heart deeper, Ford officials are quick to point out that, overall, the U.S. automaker leads the Japanese automaker in fuel economy in every new car segment ? not just the low-volume, electrified stuff.
The C-Max Energi plug-in electric hybrid is the latest in a deluge of electrified Fords, ranging from the gasoline-electric Fusion and C-Max Hybrids, the pure-electric Focus and forthcoming Fusion and a future Fusion Energi plug-in.
Both front-wheel-drive, five-passenger compact C-Max tall wagons are based on the current Focus platform. Originally, gas-only C-Max models were planned as natural rivals to the likes of the Mazda5 and Kia Rondo. At some point, though, Ford canned the internal-combustion-only C-Max for North America (gas and diesel versions are sold in Europe), citing that it wanted to have a "dedicated line of hybrid vehicles," much like how Toyota markets its burgeoning Prius family.
The biggest difference with the $27,199 C-Max Hybrid SE and the $36,999 C-Max Energi SEL (beyond its new front fender electrical socket and more standard features with the SEL trim) lies in the Energi's rear cargo area.
Therein is a higher-capacity lithium ion battery pack. It now packs 7.6 kilowatt-hour, compared with the Hybrid's 1.4 kW-h. Using the C-Max Hybrid's 2.0-litre Atkinson-cycle four-cylinder gas engine, battery-driven electric motor and a continuously variable automatic transmission, the Energi's higher-capacity battery pack allows it to deliver its electric-only-driving capability and better fuel economy overall.
Oh, yeah. There's also the extra hassle of remembering to plug the C-Max Energi in. In that regard, Ford says its battery pack can charge in as little as 2.5 hours when using a 240-volt charging station, of which, Canadian Best Buy stores are selling home versions for $1,599.
Over the C-Max Hybrid, the Energi also gets a new driver-selectable system that can choose among three modes: EV Auto, where the car's computer decides how much to toggle between the gas and electric motors; EV Now, which delivers electric-only power; and EV Later (a gas-only mode that charges the batteries).
During our 75-km drive route from San Francisco's Embarcadero hotel district north to the coastal town of Point Reyes, our C-Max Energi's battery dried up after 26 km and we averaged an indicated 50.1 mpg. (or 4.7 L/100 km).
Of course, that's not anywhere near Ford's claims. But most EVs deliver the same real-world letdown.
Fuel economy aside, the other area that Ford loves to take Toyota to task on is how more driver-oriented its electrified vehicles are. And with good reason.
Inside, the C-Max Energi's ergonomics are more intuitive than those of the Prius, with a better driving position and a conventional dash design similar to the Escape and Focus. The Ford's build quality is higher, too.
And while the extra weight the battery-packed C-Max Energi needs to carry means it loses some of its body composure on tight corners and big dips, compared with the Prius Plug-in, the Ford's steering has more meat and its ride isn't as flinty.
As a mover of people, any C-Max is wider and taller than any Prius, offering more room for passengers.
Although Ford asserts that the No. 1 priority with new-car buyers is fuel economy, there's a reason why electrified vehicles are still only a sliver of the market: They're much more expensive to buy.
Ford estimates that driving a C-MAX Energi saves almost $7,000 in fuel costs over the course of five years compared with the "average new vehicle." But that saving doesn't even make up the price difference over the almost $10,000-less C-Max Hybrid (not including the $1,600 home charging gear.)
So, while, Ford may have beaten Toyota's plug-in one on one, the C-Max Hybrid seems like the smarter decision.
A woman who dropped some money at a McDonald's drive thru in Courtenay, B.C. over the weekend suffered serious injuries when she tried to retrieve it.
The woman, who was driving a van, opened her door to pick up the money from the ground, said Comox Valley RCMP in a news release on Tuesday. But her foot released from the brake, sending her van forward, pinning the woman between the wall and the vehicle's door.
The van also rear-ended another vehicle in the drive thru, said police.
The 33-year-old woman from Courtenay was taken to a Comox hospital and then airlifted to another centre to be treated for head and chest injuries.
"The Comox Valley RCMP are reminding drivers to be cautious at all times when operating a vehicle. Placing your vehicle in park when taking part in possibly distracting activities is highly recommended," said Const. Nicole Hall.
Dearborn, Mich. ? Back in 1951, Ford created a new company group, tasking it to look forward and build that "next thing" car buyers couldn't do without. Today, Ford's Innovation and Technology Department is still at it, its engineers celebrating 60 years of better ideas. Annually, they put on a tech day for the media. Mark Fields, Ford's president of the Americas, was on hand to highlight some of the current consumer wants and trends ? and what Ford is doing about them.
To begin with, it was no surprise a study by research company Maritz reported that 42% of new-car buyers rated fuel economy as "extremely important" in their purchase decision (versus 13.5% 10 years ago). This fact has driven Ford to push 12 different Ford and Lincoln vehicles into the fuel savings lead for their classes ? with four models delivering better than 5.8 litres per 100 kilometres. In fact, says Fields, 55% of F-150 pickup sales this year will be V6-powered ? the first time in decades that V6s have outsold V8s in the F-Series.
Meanwhile, 80% of buyers of Ford's Fusion are opting for four-cylinder engines instead of the available V6. Looking ahead, Fields says Ford is also expanding its offering of electrified vehicles, including the Ford Transit Connect, Focus Electric and, coming next year, the C-Max ybrid and C-Max Energi plug-in hybrid.
Moving from the practical to the cultural, Fields says that, by the end of this year, one-half of all North American cellphones will be of the "smartphone" variety, with Ford ready to integrate those functions into its on-board Sync system. Called AppLink, this new software ? available only in the United States for now ? will give smartphone users hands-free voice control of their apps. The system is compatible with Apple IOS, Android and BlackBerry OS. Sync AppLink will be available on 10 vehicles for the 2012 model year. Ford is also offering app developers the opportunity to build dedicated apps for them by offering access to the Sync developer website. Apparently, there are 2,500 independent developers working on apps for Ford.
As part of this AppLink program, Ford is also working with a company called Nuance Communications, which is billed as a leader in voice and language technology. Nuance is tasked with simplifying voice recognition, meaning the Ford Sync system is becoming more attuned to what's called natural conversational commands. So, instead of having to use one specific command sequence to play Barry Manilow on your iPod, the system will understand several different requests for the same thing. In fact, Sync now understands more than 10,000 first-level commands ? up from 100 on the first-generation Sync.
Safety innovations such as Ford's new rear inflatable seat belt are being offered in more models this year, such as the Flex and Explorer. This system, which inflates the rear seat belts in the event of a crash (just like an air bag), has earned a Top Safety Pick rating from the U.S. Insurance Institute for Highway Safety and also won a technology award from the Automobile Journalists Association of Canada. This inflatable belt can reduce crash forces across the body of the wearer, which, in the back seat, tend to be mostly children and the elderly.
Probably the most interesting innovation of the day came with a live demonstration ? a crash-avoidance system called Intelligent Vehicle. This technology falls into a relatively new category called "active safety," which means the car tries to anticipate a crash and warns the driver, giving him or her time to avoid it. Unlike radar systems (which have been around for several years), this is a vehicle communications system that uses Wi-Fi signals on a secure channel. This Wi-Fi-based radio system constantly scans 360 degrees around the car and can even "look" around corners and through obstacles that obscure a driver's vision. Vehicles equipped with this Wi-Fi system can virtually "talk" to each other. According to the U.S. National Highway Traffic Safety Administration, if adopted by all manufacturers, a system such as this could prevent or reduce the severity of collisions in up to 81% of all police-reported light-vehicle crashes.
To show how this works, I volunteered to be a passenger in an Intelligent Vehicle on a test track. Several scenarios were played out, the most dramatic of which involved our vehicle heading into an intersection where a parked tractor-trailer blocked our vision to the right ? exactly where another vehicle was coming from. We had a green light and this other vehicle simulated running a red light. Just before we reached the point where we would have collided, warning lights on the dash and an audible signal alerted the driver to the danger. He braked hard and the other car shot past us. This was an effective demonstration. Even though I knew it was staged, my anxiety and stress shot up ? as did my relief when the driver braked. This system will also work in passing situations where a hill is blocking oncoming traffic or when changing lanes and a car is in the blind spot.
Intelligent Vehicle only warns, it does not brake or otherwise interfere with the operation of the vehicle. Because of that, its cost should be low, which means it can be installed as standard equipment on more and more cars. In fact, Ford has made an application to the relevant government agencies to have this system mandated on all vehicles as soon as two years from now. So far, the feedback is positive.